29. February – 1. March 2024, USA Travel Show 2024, Copenhagen



Launched in 2012 – USA Travel Show Scandinavia is the premier opportunity for U.S. destinations and hospitality brands to meet face-to-face with the Scandinavian travel trade and media.

The B2B travel show focuses on U.S., Canada and Carribean destinations and products only and is organized by Atlantic Link on behalf of Discover America. Strategic partners include Brand USA, and U.S. Travel Association.


America & Beyond, American Airlines, Bahamas, Brand USA, Cruise America & Canada RV Rentals, Delta, Eaglerider Motorcycle rental & tours, Experience Kissimmee, Greater Palm Springs, Icelandair, Kennedy Space Center, Marseille Hotel Dorchester Miami, Memphis Tourism, Philadelphia CVB, Port of Seattle, Rocky Mountaineer, Seaworld Parks & Entertainment, Travel South, Travel Texas, UTAH Office of Tourism, Visit Anchorage & Alaska Railroad, Visit California, Visit Lauderdale, Visit Mississippi, Visit Orlando, Visit St. Pete/Clearwater, Visit the Santa Ynez Valley and more to come.

Program 2024

Thursday, February 29th

09.00 – 12.00 Booth set up (exhibitors)

12.00 – 14.00 Welcome & lunch (exhibitors)

Market update by Discover America and Brand USA

Key note by: US Commercial Service

14.00 – 16.00 1-on-1 prebooked meetings with media and tour operators

16.00 – 17.00 Free time, floor open for exhibitors

17.00 – 21.30 Evening workshop open for all travel trade & media

Friday, March 1st

Open for all travel trade & media

08.00 – 09.00 Breakfast and networking

09.00 – 09.45 Welcome by Karin Gert Nielsen/Discover America & Brand USA

10.00 – 1045 Tour operator panel – the future of longhaul travel

11.00 – 11.45 Nordic Townhall – US Airlift

12.00 – 12.45 Lunch break and networking

13.00 – 13.45 Insights from the industry leaders (DMO’s Scandinavia and USA)

14.00 – 16.00 Closing reception


Accomodation at Radisson Blu

Book your stay for the event with a special rate.

Use this link, and insert campaign code DKUS24 at checkout.

Consumer shows:

Swanson, March 2nd, 2024

FDM Travel Show, March 3rd, 2024

Contact kgn@atlanticlink.net for more information



Udløber: 01.03.2024