Erlebe Bayern. (Photo: Peter von Felbert)

Bavaria from its very best sides

SPONSORED CONTENT: Bavaria is different – traditionally different! Hardly any other federal state evokes so many associations so quickly. Would you also like to be a Bavarian insider?

Bavaria is different – traditionally different! Hardly any other federal state evokes so many associations so quickly. What are they with you? We firmly believe: Bavaria is also an attitude to life. Relaxed and cosmopolitan. Rooted in its homeland and, at the same time, innovative and creative. Bavarians love their traditions and, therefore, like to turn them upside down. Which is fortunate because,as travel professionals, you, of course, know how versatile Bavaria is and how wonderfully surprising a trip to Bavaria can be.

In order that you can continue to advise your customers in perfect fashion going forward, we would like to present some of our current services and offers to you here. As the official marketing and management organisation for Bavaria as a travel destination, we are experts on the market and its trends; we also see ourselves as door openers and bridge builders and are at your side as your service partner for all questions relating to Bavaria as a travel destination. We look forward to exchanging ideas with you!

 Lindau is a city in southern Bavaria on the shore of Lake Constance or the Bodensee. (Photo)

Tailor-made for travel professionals: Our newsletter

Post from Bavaria goes directly to your mailbox, filled to the brim with the latest news about tourism in Bavaria: that’s our Travel-Trade Newsletter! Every two months or so, we compile everything that’s new and worth knowing for you, always presented in a clear and service-oriented way: from seasonal attractions, to unusual and new accommodation options, to exciting personalities who authentically embody Bavaria’s attitude to life and give every trip a very special touch.

In addition, there are current facts and figures, as well as the latest tools and information on workshops and events. Something you can truly rely on: we share our insider knowledge – so that you always have the right answer and the right source of inspiration to hand when talking to your customers.

This is what the Travel-Trade Newsletter offers:

  • All the latest news for you without fail as a travel professional
  • Insider tips fresh from the source
  • Information and inspiration, topic-related and clearly arranged
  • Presentation of the latest sales tools for your work
  • Registration for our workshops & events

Would you like to be a Bavarian insider?  Click here to go directly to the newsletter registration!

All services at a glance and just a click away

The Travel-Trade website shines in all its new splendour and provides you with a wide range of services for your daily work – it is your round-the-clock touch point for inspiration and information. Culture, infrastructure, culinary delights, nature, sport or shopping: the range of offers in Bavaria is huge. Thanks to our clearly structured sales and information documents, you can maintain an overview and provide your customers with the best possible advice. Get everything you need with a simple click and download, 24/7 and from anywhere. Of course, we will also be happy to send you selected materials and catalogues as a printed version on request.

The most important sales tools are designed to be digital and interactive: from the classic sales guide to the event calendar, from facts and figures to geographical and regional information. For extra inspiration on planning individual itineraries, check out our new “Meet the locals” service.

Panorama view over Würzburg through wine-growing area. (Photo: Gert Krautbauer)

Do you need pictures and videos for your Bavaria offer? In our database, you will find a large selection of photo and moving image material for you to use as you please!

This is what the Travel-Trade website offers

  • All important sales tools in a new design, digital and interactive
  • Image and video material freely available to tour operators
  • All information available at a glance and just a click away: geography, regions, culture, infrastructure, shopping, outdoor and much more.
  • Even more inspiration and authenticity thanks to “Meet the locals” 

Inspiration “next level”: Meet the locals!

How do you create an unforgettable, truly Bavarian travel experience? We are certain: it is the personal stories that make a place a destination of the heart. That’s why we have launched “Meet the locals”: We want to inspire travellers to experience Bavarian culture and customs through the people of the region. This is because, by following in their footsteps and being inspired by their insider tips, you’ll be experiencing Bavaria up close. A Bavaria that is more than the well-known sights: innovative and creative, emotional and surprising, yet rooted in long-established traditions.

For you as a tour operator, this means: more incentives for a demanding target group that prefers to look behind the scenes rather than walk along well-trodden paths.

Children dancing in Rottal-Inn, a Landkreis (district) in the southeastern part of Bavaria. (Photo: Peter von Felbert )

With “Meet the locals”, we, therefore, want to introduce you to Bavarian personalities who offer a real experience. For example, Florian Blickenberger from Rosenheim, a goldsmith with a soft spot for summit crosses and lederhosen made of gold and silver. Or Elisabeth Stieglmayr, who, as a hop farmer, can explain exactly what Bavaria’s legendary beer is all about and is happy to open the doors to her farm. All ambassadors not only represent a special kind of experience, but also make a real-terms contribution with their insider tips so that visitors can discover the respective region away from the masses.

Have we made you curious? Why not visit our new “Meet the locals” page for even more inspiration.

We are here for you!

Or would you like to get in touch with us? On our Travel-Trade website, you will find all points of contact listed with their contact details. You will also find out at which trade fairs and events – both national and international – you can meet us in person.

And no matter whether it’s about routings, finding contacts within the Bavarian tourism industry or recommending new attractions: we will be happy to advise you personally!

If you want to stay up-to-date on our offers, events and new sales tools at all times: simply sign up for our newsletter.

Thank you, goodbye and see you soon in Bavaria!

Chiemgau is the common name of a geographic area in Upper Bavaria at the foothills of the Alps. (Photo: Peter von Felbert)


Produced by Travelmedia Nordic’s sales department in cooperation with the advertiser listed at the top of the article. Sponsored content is paid for by the advertiser specified and is therefore not editorial content.